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Wild Oats Online and Email Privacy Policy
Information Collection
When you visit a Wild Oats Markets, Inc. (“Wild Oat”) website, some information, such as your IP address, Wild Oats cookie information, session time, click path analysis, your domain name, browser type, referral information and the pages you request, may be collected automatically. This information is used solely for the purpose of monitoring the traffic our site is generating. This gives us valuable information on which pages are visited most frequently, and which outside links are being utilized most. We use this data to improve the site and your experience. We do not monitor navigation patterns outside of our site, but we do gather information on referral sites that send visitors to us. Wild Oats will only use this type of data in an aggregate form which does not identify you personally.
Use of Information
Wild Oats may use information gathered through its website for the following general purposes: (1) to customize content delivered to you; (2) to contact and provide service to you; and (3) to conduct research for other purposes related to the core business of Wild Oats. In no case will Wild Oats Markets, Inc. use personally identifying information for its own use or the use of any other party, except to provide the services you request or as required by law.
Registration
In order for you to receive certain benefits of the Wild Oats website you may be asked to supply certain information such as your store preference. Wild Oats wants to supply you with information that benefits you and the more relevant information we have about you the better we are able to do this.
Wild Oats currently has an electronic newsletter and may introduce similar communication in the future. If you choose to receive our electronic newsletter, you will be asked for certain information so we can customize a newsletter to suit your needs. Upon registering for the electronic newsletter, you will be asked for your name, email address, city, state, zip code, store preference and other information specified in the enrollment process. You may be asked to tell us a little about your interests, including but not limited to your health/food preferences, environmental and health issues that are of importance to you, and other questions of this kind. This information is used to deliver you a personalized electronic newsletter that we believe will be of interest to you.
Providing Wild Oats with this type of information is voluntary and you may change supplied information or unsubscribe at any time from any portion or all of Wild Oats online services.
Privacy
Wild Oats will not sell or otherwise share personally identifying information with other people or nonaffiliated companies except to provide services to you at your request, or as required by law. Wild Oats will share this information with certain business partners to provide requested service that we do not provide directly.
Wild Oats may share aggregate data collected through its website that does not personally identify any party with our research partner, and may from time to time share this type data with other business partners.
We do not rent, share, or exchange our customers’ email addresses. Email addresses voluntarily given to us or collected from email comments are never shared. We do use these addresses for our own electronic marketing purposes, but only with your consent. If you choose not to receive email from us please let us know, and we will happily remove your address from our email list.
Surveys
From time to time, Wild Oats website users may be asked to participate in voluntary surveys and polls. As a part of this process you may be asked to supply personal information such as demographic information and lifestyle preferences. These surveys will be strictly voluntary and you can choose to disclose this information or not.
Updating Personal Information
Wild Oats understands you may want to change or access your personal information. You may do so by logging into your personal account at this URL address: http://www.wildoats.com/u/signin/. To protect your privacy and security, we will verify your identity before granting access or making changes to your personally-identifying information.
Children
Wild Oats website is not designed nor intended to collect personal information from children under the age of thirteen. So that we may comply with the Children's Online Privacy Protection Act, we ask that children under the age of thirteen not provide any personal information on this website.
Links
This website contains several links to other websites not controlled by Wild Oats. We have attempted to choose our linked partners with great care; however, Wild Oats is not responsible for the privacy practices of any linked site. You should read the privacy policy of each linked website to understand the related policy. This privacy policy applies solely to information collected through Wild Oats website.
Security
Wild Oats has attempted to take all reasonable steps to have physical, electronic and procedural safeguards in place to protect personal information gathered through this website. This includes compliance with related federal regulations and may include use of industry-standard SSL-encryption to protect certain transmission data we deem sensitive.
Questions and Comments
Wild Oats is interested in hearing from you. Share your questions and comments by calling 1-800-494-WILD or sending an email to info@wildoats.com.
Changes to Online and Email Privacy Policy
This document was last updated August 2005. Wild Oats may update this privacy policy at any time. If so, Wild Oats will post the updated privacy policy on this site. Wild Oats encourages you to review this privacy policy from time to time for any changes.
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